Charli XCX: The Makeup Maven’s Unstoppable Journey and New Role as Valentino Beauty Ambassador

Charli XCX, the British pop sensation, is no stranger to the demanding world of music and fashion. With over a decade in the industry, the singer-songwriter has solidified her spot as a cultural icon, delivering chart-topping hits and stunning performances on stages worldwide. Known for her eclectic style and avant-garde fashion choices, Charli’s artistic flair also extends into the realm of beauty—a passion that has recently culminated in her new role as an ambassador for Valentino Beauty.

Transformative Tour Styles

During her current tour, Charli XCX performs a staggering seven outfit changes per concert, showcasing her dedication to visual storytelling through fashion. "In the tour we do seven different outfit changes, and they can be elaborate," she shares. Between songs, her backstage beauty routine becomes a race against time. “The only thing I really have time for when I go backstage is lipstick, so I just grab it, put it on, and go,” she says, with a casual confidence reflected in the phrase, “It always works out.”

This philosophy of adaptability seems to be a recurring theme in her career. Following the release of her sixth studio album, "brat," which exceeded one billion streams on Spotify, Charli has managed to juggle the demands of a music career with her growing influence in the beauty industry.

Celebrating Individual Expression with Valentino

As the newly appointed ambassador for Valentino Beauty, Charli is particularly excited about her partnership with a brand that champions individual expression. “I’m kind of really only into working with brands that encourage and amplify individual expression, and that’s obviously something that Valentino Beauty does,” she explains. This alignment with Valentino’s ethos is crucial to Charli, evident in her curated beauty choices that reflect her vibrant personality.

Her go-to backstage essential is the Spike Valentino Buttery Matte Lipstick in "It’s Valentino Baby"—a bold, deep berry red that resonates with her persona. “I’m always saying ‘It’s Charli Baby,’ so that kind of feels like my signature shade almost,” she notes. This lipstick not only offers a striking pop of color but symbolizes her artistic identity that thrives on boldness and fun.

Easy Elegance: Makeup Techniques and Favorites

Beyond her iconic lipstick, Charli’s makeup regimen includes the Colorgraph Eyeliner in "Rockstud Noir." This product is integral to her signature smudged cat-eye look. "If it gets a little smudgy, I’m never mad at that," Charli says, revealing her laid-back approach to makeup. "I always kind of like to look like I’ve been out partying the night before, which in some cases, I have been."

This attitude extends to her nighttime routine, where she humorously admits, “I’m a little lazy with that." Sometimes, her eyeliner remains on her eyes by morning, giving her the effortless charm of a "party girl." For Charli, the allure of a slightly disheveled look is just another expression of her vibrant character.

Soothing Self-Care Rituals

Amidst her busy touring schedule, Charli emphasizes the importance of self-care. "I really love a good sheet mask," she reveals. She’s recently discovered the brand Patchology and is a fan of the 111Skin range. When it’s time to unwind, she enjoys indulging in a sheet mask while watching movies. “I put on a sheet mask and watch loads of movies and lie there, and that’s kind of my beauty routine,” she shares.

Charli loves classic films, recommending Alfred Hitchcock’s "Rope" and saying she is “always obsessed with Charlie’s Angels.” These comfort films reflect her ability to blend the glamor of her public persona with her authentic self.

Exploring TikTok Trends

Not one to shy away from innovation, Charli has embraced trending beauty practices. TikTok has influenced her curiosity about face massages, leading her to engage in daily face exercise routines. “My TikTok algorithm is absolutely flooded with gua sha routines and face exercises,” Charli shares. While she is unsure of their efficacy, the enjoyment of the process is what she values most.

Conclusion: Charli XCX’s Unique Beauty Journey

As Charli XCX continues to flourish as both a music artist and a beauty icon, her authentic and unapologetic attitude resonates deeply with her fans. By aligning herself with Valentino Beauty, she not only amplifies her personal expression but also encourages her audience to embrace their uniqueness. Charli’s journey exemplifies how innovation, creativity, and self-acceptance can lead to monumental achievements in both the music industry and beyond. Whether she’s applying lipstick backstage or indulging in self-care rituals, Charli XCX proves that it truly always works out when you’re being unapologetically yourself.