Celebrating Body Liberation and Cultural Heritage: A Conversation with Jessie Diaz-Herrera

In recognition of Hispanic Heritage Month, we shine a spotlight on the inspiring work of Jessie Diaz-Herrera, co-founder and CEO of Power Plus Wellness. Jessie is a dancer, group fitness instructor, and a passionate advocate for body positivity, dedicated to creating inclusive fitness environments that celebrate all bodies. Through this article, we delve into the significance of her work, the impact of cultural heritage on fitness attitudes, and how body liberation can empower clients of all sizes to rediscover joy in movement.

Who is Jessie Diaz-Herrera?

Jessie has a rich background in sports and dance, having engaged in a variety of activities from dancing in studios and on stages to playing rugby and softball. Her experiences have instilled in her the belief that athletes come in all shapes and sizes. "My mission is to show that movement should bring joy, not just be a pursuit of appearance," she states, emphasizing that fitness is meant to be an inherent part of life, accessible to everyone.

As the co-founder of Power Plus Wellness, a Latina-owned company, Jessie works to curate private movement classes and wellness events specifically geared towards plus-sized individuals. In an industry often steeped in diet culture and narrow beauty standards, Power Plus Wellness is a refreshing alternative, aiming to foster community and self-acceptance within fitness spaces.

The Power of Body Liberation

When asked about her philosophy on body positivity, Jessie explains that she now prefers the term "body liberation." “To truly feel good in our bodies, we need to break free from the notion that they must conform to societal standards,” she argues. Health is multifaceted; it includes physical activity, nutrition, mental well-being, and access to healthcare. This understanding informs Jessie’s approach to fitness. Rather than focusing on external changes, her work emphasizes the feelings of joy and empowerment that arise when we move authentically.

For Jessie, strength training instills a powerful sense of capability, while swimming evokes peace and playfulness. "As plus-size individuals, we’re often conditioned to shrink ourselves in fitness spaces," she shares, "but we deserve to take up space and move in ways that feel good. Your body deserves joyful movement—don’t wait on your weight to start appreciating it."

Cultural Heritage and Fitness

Jessie’s Latina heritage plays an influential role in her work. Within the Latinx community, dancing is often a vital part of cultural celebrations, entwined with joy, family gatherings, and positive memories. "Fitness should be woven into the fabric of life, just as dance is for my family," she remarks, highlighting the communal aspect of movement.

Her background adds a historical layer to her mission; she aims to reshape fitness culture by reclaiming space for diverse body types, especially within communities of color. This shift not only promotes inclusivity but also encourages individuals to take pride in their heritage while embracing diverse forms of expression through movement.

Lessons from Clients and Tips for Fitness Professionals

From her interactions with clients, Jessie has learned that fitness is not a one-size-fits-all approach. "Not every fitness program is suitable for every body," she notes, illustrating the importance of customization in creating effective fitness experiences. Modifications should be welcomed, allowing clients to explore different activities and discover what brings them joy.

For fitness professionals interested in promoting body-affirming approaches, Jessie advises creating space for individual exploration. "Some people find joy in dancing, others in swimming or leisurely walks in nature," she explains. The goal is to empower all clients to engage with movement meaningfully, free from the pressure of conforming to unrealistic expectations.

Building Meaningful Connections

Jessie emphasizes that fitness transcends mere physical activity. It’s about fostering relationships that enhance both mental and physical wellness. Research continually supports the idea that supportive relationships improve overall well-being and promote longevity.

At Power Plus Wellness, creating inclusive and welcoming environments is paramount. Jessie and her team strive to cultivate trauma-informed, weight-neutral, and body-curious spaces. "We want everyone, regardless of their size or shape, to feel empowered to explore movement and thrive," she asserts with passion.

Creating Inclusive Spaces in Fitness

For those wishing to enhance inclusivity within their fitness offerings, Jessie encourages professional development in this area. She recommends courses like “A Space for Every Body: Addressing Weight Bias in the Fitness Industry.” These educational resources provide valuable insights into communicating effectively with all clients while promoting a culture of acceptance and understanding around various body types.

Conclusion

Jessie Diaz-Herrera’s work is a powerful testament to the transformative nature of body liberation and the beauty of cultural heritage in shaping fitness experiences. As we celebrate Hispanic Heritage Month, her commitment to inclusivity and empowerment in fitness serves as an inspiration for professionals and participants alike. With a focus on joy, community, and self-acceptance, Jessie invites us all to move freely and embrace our bodies, just as they are.

Empowering clients to find fulfillment in fitness is not just about adopting a new exercise routine—it’s about nurturing a mindset that celebrates diversity, inclusivity, and, most importantly, joy.