Navigating Allure’s Best of Beauty Awards: Categories, Submission Process, and More
The Allure Best of Beauty Awards is an esteemed event in the beauty industry, spotlighting the most effective and innovative products across multiple categories. Whether you’re a beauty aficionado wanting to tune into the latest trends or a company eager to have your products recognized, understanding the structure, submission guidelines, and offerings of the awards is crucial. Here’s a detailed walkthrough of what you need to know.
The Main Categories of Best of Beauty
The Best of Beauty Awards encompasses a variety of categories, ensuring that every facet of beauty is well-represented. The main categories include:
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Skin: Covering all things related to skin care, from cleansers to moisturizers, sun protection, and treatments.
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Body: Highlighting products designed for body care, including lotions, scrubs, and deodorants that enhance skin health and fragrance.
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Hair: Featuring hair care products and styling tools that address everything from shampoo to hair masks, dyes, and serums.
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Makeup: This category is further divided into three subcategories:
- Eyes: From mascara to eyeshadow palettes.
- Lips: Covering lipsticks, glosses, and treatments.
- Base: Encompassing foundations, primers, and concealers.
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Nails: Including nail polishes, treatments, and care products that promote healthy and beautiful nails.
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Tools: Recognizing the essential brushes, sponges, and gadgets that elevate the beauty application experience.
- Scent: Celebrating perfumes and fragrances that evoke emotions and memories.
Each of these categories allows beauty enthusiasts and makers alike to identify standout products that enhance beauty routines.
Submission Process and Requirements
Submissions for the Best of Beauty and One to Watch Awards are an exciting opportunity but come with specific guidelines. By submitting an entry for any category, you agree to the terms and conditions outlined on the Allure website, which may change without notice.
Samples for Testing
Once submissions are reviewed, Allure will request product samples for thorough testing. It’s important to note that they focus on new products, allowing for fresh innovations to be highlighted alongside established bestsellers.
Testing Timeline
The submission window for the 2025 Best of Beauty Awards opens on October 21, 2024. Starting November 1, 2024, Allure will call in products for testing on a rolling basis. If your product does not yet have a final launch date or MSRP, indicating "TBD" on the form will facilitate further communication as 2025 approaches.
Emphasizing Clean Beauty
A noteworthy feature of the Best of Beauty Awards is the Clean Seal, which honors products that adhere to strict clean beauty standards. To qualify, submissions must meet the Allure Clean standard, designed to promote transparency in ingredients and sustainability.
Clean Product Submission
Entries in the Clean category require a $295 fee per product submission to support the due diligence that comes with evaluating each entry. This submission can be made through the designated link provided on the Allure site. If you are submitting multiple Clean entries, ensure you add up the total fee and email your receipt to the specified address after payment.
Best of Beauty Breakthrough Awards
The Best of Beauty Breakthrough category is reserved for products that demonstrate innovation and transformation in beauty routines. Winning in this category signifies more than just exceptional quality; it highlights products that introduce groundbreaking ingredients, new technologies, or exceptional design that reshapes how beauty is experienced.
Conclusion
Understanding the Allure Best of Beauty Awards framework—its categories, submission processes, and clean beauty considerations—enables brands to effectively align their products for recognition. For beauty enthusiasts, these awards serve as a trusted guide to discovering the best products on the market, promising a more informed shopping experience. As the deadline for submissions approaches, both new and veteran brands should prepare to showcase their innovations and contribute to the ever-evolving beauty landscape. Whether it’s skin care, hair care, makeup, or tools, there’s a category waiting for the next best item to shine.
