Breaking the Silence: Hanneke Willenborg’s Mission to Empower Women Through Menopause
In the realm of women’s health, menopause often remains shrouded in silence, overshadowed by stigma and misconceptions. For Hanneke Willenborg, CEO of Olly, a leading San Francisco-based vitamins and supplements company owned by Unilever, the journey through menopause sparked a pivotal transformation, both personally and professionally. A notable encounter with her general practitioner a few years ago proved to be an awakening that would guide her mission to support women enduring this natural life phase.
The Prescription Dilemma
On a routine visit to her doctor, Willenborg, now 53, discussed her troubling menopause symptoms, specifically mood swings that were impacting her daily life. To her astonishment, the doctor promptly prescribed antidepressants, a reaction that highlighted a troubling trend in medical practice. “She was well-intended, but I was like, there has to be a better way,” Willenborg explained.
Research supports her experience; a UK survey revealed that nearly 40% of women facing menopause symptoms were prescribed antidepressants, even though a majority felt this approach was “inappropriate.” While antidepressants can alleviate some menopause-related issues, many women prefer alternatives that do not include medication.
A Path to Natural Solutions
Rejecting the idea of simply accepting antidepressants as a solution, Willenborg began conceptualizing ways to create natural health solutions for menopause symptoms. This ambition culminated in the recent launch of Olly’s new product, Mellow Menopause. Marketed to relieve 11 menopause-specific symptoms, including mood swings, fatigue, and hot flashes, Mellow Menopause represents not only a response to a personal challenge but also Willenborg’s commitment to supporting many women going through similar struggles.
As Willenborg approached this venture, she made sure that it wasn’t merely about introducing a new product. She sought to cultivate a supportive work environment at Olly, knowing that women, especially those around her age, would benefit from an understanding workplace. This resulted in the implementation of a menopause policy for employees that includes flexible hours to accommodate for lost sleep and ergonomic support to mitigate hot flashes.
Leading by Example
Embracing her role as a leader, Willenborg recognizes the importance of being a role model, especially in topics that are often kept under wraps. Previously at the helm of Seventh Generation and Ben & Jerry’s, she carries a wealth of experience that informs her leadership style today. Yet, Willenborg candidly admits that she, too, is learning to adapt.
“Like many women, I was unaware of the various symptoms of menopause,” she confessed. “I expected hot flashes, but I wasn’t prepared for the emotional upheaval.” With a staggering 72% of women reportedly uninformed about menopausal symptoms, she has taken it upon herself to share her journey openly, breaking the silence that often surrounds this critical issue.
The Power of Openness
Willenborg emphasizes the importance of discussing emotional well-being in the context of menopause. “There’s always this little voice in my head that says, ‘Do your job, run your business, and don’t talk about these things,’” she admitted during a recent product launch event in New York City. Yet, she chose to silence that voice, focusing on the empowerment derived from her authenticity.
Her new role not only as a CEO but as an advocate for women navigating menopause has been liberating. “I had feedback early in my career suggesting I was ‘too emotional’ or ‘too passionate.’ Over time, I realized that these traits weren’t weaknesses but my superpowers,” she recounted, emphasizing how her emotional intelligence has now become a cornerstone of her leadership approach.
A Healthier, Empowered Life
Willenborg’s daily routine reflects her commitment to her health and well-being. She starts her mornings with a quick workout, followed by a nutritious breakfast, and a picturesque bike ride to work. Juggling the demands of being a mother to three teenagers while navigating her professional responsibilities is no small feat, yet she finds joy and strength in her journey.
Her personal growth is matched by her desire to foster an environment at Olly where employees feel empowered to be openly themselves—an ethos she actively encourages among her team. The idea being, to support each other through life’s transitions, including the tumultuous journey of menopause.
Conclusion: Breaking Barriers for Women
Hanneke Willenborg’s candid approach to menopause and her commitment to providing natural solutions signifies a shift in how women can approach this life phase. By challenging the status quo and advocating for open conversations about menopause, she is not just a leader but a beacon of hope for many women. As she continues to take strides in creating supportive spaces and meaningful products, Willenborg exemplifies how sharing our experiences can lead to collective empowerment and understanding.
Whether through transforming workplace policies or launching supportive products, Willenborg is breaking barriers, helping to illuminate a path for women to navigate menopause with strength, grace, and dignity. Her journey inspires many to rethink how society addresses women’s health and wellness as they transition into this pivotal life stage.
